Macy’s: Book A Brighter Future

RIF’s next exciting campaign in partnership with Macy’s: Book A Brighter Future. From July 1 through August 31, Macy’s customers can give $3 and receive a coupon for $10 off a $50 in-store purchase at any Macy’s nationwide. Macy’s will give 100% of every $3 to RIF.

For every $3 gift, $1 will support local RIF programs near the Macy’s store; $1 will support RIF’s Multicultural Literacy Campaign; and $1 will help RIF’s ongoing efforts to provide reading resources to millions of underserved children across the country. Macy’s has already helped RIF provide over 3 million books to 1.2 million kids and has donated 750 hardcover multicultural book collections to schools, Head Start centers, and libraries in every state and U.S. territory.

Macy’s is also RIF’s lead partner for volunteer engagement and has supported the development of an interactive map on RIF’s website. This tool helps connect local RIF programs to local volunteers. The map also allows users to learn about RIF’s impact both in their community and nationwide. To view this online tool, go to: http://maps.rif.org

RIF’s 2009 Read with Kids Challenge

RIF’s 2009 Read with Kids Challenge is aimed at bringing attention about the importance of adults reading with children. This year they raised their goal to 5 million minutes read with kids, over 3 months. Check it out at http://www.RIF.org/readwithkids

Here’s more information/background on the Challenge

Make sure to visit the “Happy Passengers” area to learn what children’s books bring back happy memories. The “Fun for Kids” area has activity pages, online stories, and games.

Their honorary team captains include children’s book authors Mo Willems, Sandra Boynton, and more. Also on board TV personalities Al Roker, Jerry Seinfeld and others.