Tuesday, June 30, 2009

Macy’s: Book A Brighter Future



RIF’s next exciting campaign in partnership with Macy’s: Book A Brighter Future. From July 1 through August 31, Macy’s customers can give $3 and receive a coupon for $10 off a $50 in-store purchase at any Macy’s nationwide. Macy’s will give 100% of every $3 to RIF.

For every $3 gift, $1 will support local RIF programs near the Macy’s store; $1 will support RIF’s Multicultural Literacy Campaign; and $1 will help RIF’s ongoing efforts to provide reading resources to millions of underserved children across the country. Macy’s has already helped RIF provide over 3 million books to 1.2 million kids and has donated 750 hardcover multicultural book collections to schools, Head Start centers, and libraries in every state and U.S. territory.

Macy’s is also RIF’s lead partner for volunteer engagement and has supported the development of an interactive map on RIF’s website. This tool helps connect local RIF programs to local volunteers. The map also allows users to learn about RIF’s impact both in their community and nationwide. To view this online tool, go to: http://maps.rif.org
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